GTA 6 Merch Store Is Live: Every Item and Price in the Grand Theft Auto VI Collection

✅ CONFIRMED

Rockstar opened the official GTA 6 merch store on October 8, 2026, putting the Grand Theft Auto VI Collection on sale at the Rockstar Store about six weeks before launch. The first wave is the same gear fans first saw in creator care packages in September — tees, caps, a tote, stickers, a keychain, a money clip and a Zippo — now priced for everyone from $4.99 to $39.99.

Quick answer: The GTA 6 merch store is live at the Rockstar Store. Tees and caps are $29.99, the canvas tote and Zippo lighter are $39.99, the money clip is $24.99, the keychain is $14.99, and stickers start at $4.99. Caps are listed as Coming Soon. The separate $399.99 Vice City Collection box still does not include the game.

https://www.talkesport.com/gta-6/official-gta-6-merch-price-list/

Key takeaways

• Rockstar opened the Grand Theft Auto VI Collection on October 8, 2026, confirmed by the Rockstar Store listing and multiple outlets on October 8–9.
• Core prices are simple: $29.99 for tees and caps, $39.99 for the tote and Zippo, $24.99 for the money clip, $14.99 for the keychain, $9.99 and $4.99 for stickers.
• Caps are not on sale yet and are marked Coming Soon, while tees, totes and collectibles are available now.
• This is separate from the $399.99 Goodtime State: Vice City Collection box, which ships November 19 and does not include GTA 6.
• The Miami Heat Vice City line is a different collection again, priced $45 to $110 and sold through the Heat store since October 2.

What is in the GTA 6 merch store?

The GTA 6 merch store sells thirteen tees at $29.99, caps at $29.99, a canvas tote at $39.99, and small collectibles from $4.99 to $39.99. The tee designs cover the GTA VI logo, the Goodtime State artwork, Macca the Gator, a women’s cropped logo tee and the Rockstar Games logo, mostly in black, blue and pink.

TalkEsport’s October 9 check lists every tee at $29.99. Sole Retriever and Modern Notoriety (October 8) describe the same black, blue and pink palette. If you followed our GTA 6 care package coverage, this will look familiar: Rockstar seeded these exact item types with creators first, then opened the public sale.

How much does GTA 6 merch cost?

GTA 6 merch on the Rockstar Store costs between $4.99 and $39.99 for the main collection. The cheapest official item is the $4.99 holographic sticker set, tees and caps sit in the middle at $29.99, and the tote bag and Zippo lighter top the range at $39.99 each, according to TalkEsport on October 9, 2026.

Sole Retriever’s October 8 round-up rounds those same prices to $30, $40, $25, $15, $10 and $5, which matches the store list. That consistency across three independent price checks on October 8–9 is why we are treating the list as confirmed, not rumoured.

Is the $399.99 box part of the merch store drop?

No. The $399.99 Goodtime State: Vice City Collection is a separate pre-order box sold through the same Rockstar Store. It ships on November 19, 2026, contains eleven collectibles including a Macca the Gator figure and Oakley Frogskins, and does not include a copy of GTA 6, which is sold separately.

Our GTA 6 price and editions compared guide separates the $79.99 Standard and $99.99 Ultimate game editions from the box. Check shipping at checkout — TalkEsport reported free shipping over $100, but the box was not eligible in its check.

How is this different from the Miami Heat Vice City line?

The Miami Heat line is a separate apparel collection sold by the Heat, not the Rockstar Store core range. It launched October 2 with fourteen items from $45 tees to a $110 crewneck, tied to the Heat’s Vice City night on November 18, while the Rockstar collection is lower-priced logo merch sold only through Rockstar’s own store.

See our GTA 6 Miami Heat Vice City Night coverage. In short: Rockstar Store for core merch and the box, Heat store for apparel, retailers for the game — kept separate in our GTA 6 pre-order guide.

What is not on sale yet?

The caps are the main holdout, listed at $29.99 but marked Coming Soon in the October 9 store check. TalkEsport also reports that several datamined items from September — including Burger Shot designs, a Narcos tee and snapback, a Manatees football and a VI basketball — are not in the store yet, and Rockstar has not confirmed them.

Treat that datamined list as unconfirmed. Album CD/vinyl listings also showed no price on October 9 — see our GTA 6 soundtrack guide. Launch is still November 19, 2026: GTA 6 release date countdown.

What this means

This is the moment the September care-package story pointed to. Rockstar first put this merch in creators’ hands for free, let fans compare it favourably with the $400 box, and has now sold the same designs at mass-market prices. A $29.99 tee is an easier yes than a $399.99 box with no game inside, and the $4.99 entry point means almost any fan can buy something official before November 19.

Radio stations, new screenshots and this store all landed on October 8. Fans who want the caps should use the wishlist, not resale prices for items not yet on sale.

Frequently asked questions

Sources

• TalkEsport — Official GTA 6 Merch Price List (prices checked October 9, 2026)
• Sole Retriever — Where to Buy Grand Theft Auto 6 Merch (October 8, 2026)
• Modern Notoriety — Grand Theft Auto VI Merch Collection Release Date: October 8, 2026
• GameGPU — Rockstar Games unveiled official GTA VI clothing and merchandise (October 8, 2026)
• Insider Gaming — Official GTA 6 Merch Store Opened by Rockstar Games (October 8, 2026, listed in Rockstar Games archive)
• EGW.News — Rockstar Announced GTA 6 Merchandise Store (October 8, 2026)

Every price above was checked against TalkEsport’s October 9, 2026 Rockstar Store price list and cross-checked against Sole Retriever and Modern Notoriety’s October 8 launch reports. The October 8 opening date was also listed by Insider Gaming and EGW.News. Caps’ Coming Soon status, the $399.99 box’s November 19 shipping and no-game warning, and the Miami Heat $45–$110 range are all taken from those October 8–9 store checks; datamined future items are labelled unconfirmed because Rockstar has not announced them.

By Govind Dheda