BREAKING

●GTA 6’s First TV Ad Pretends Xbox Doesn’t Exist — PlayStation-Only Spot Debuts on NBC Sports ●GTA 6’s NPC Interactions Were Prototyped in 2014 — and Rockstar Almost Abandoned Them ●GTA 6 Could Cost the US Economy $1 Billion in One Day — 1.5 Million Workers May Skip Work ●GTA 6 Pre-Orders Hit 6.45 Million — and the Records They’re About to Smash ●GTA 6 Early Access Scams Surge Before Launch — the $1,000 Offers to Avoid

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GTA 6 TV ad

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GTA 6’s First TV Ad Pretends Xbox Doesn’t Exist — PlayStation-Only Spot Debuts on NBC Sports

GTA 6's first TV spot debuted on NBC Sports — and it doesn't mention Xbox once. Here's the story behind Sony's PlayStation-only marketing push.

Oct 21, 2026 · 9 min read